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3.1 Understand the nature and purpose of the research in the creative media industries

BTEC Level 3 in Creative Media Production

3.1 Understand the nature and purposes of research in the creative media industries.

In this essay I will be discussing the advantages and disadvantages of research techniques, explaining what it is they are, how they're useful to researchers and how reliable each source is.  I will be using quotes from researchers to support my views and opinions about each research technique; the techniques will be Quantative, Qualitative, Primary, and Secondary.

Types Of Research:

Quantative is research that gives you numerical information through various research methods. In example researchers use surveys to find out how the public feel about a specific issue, the information is then gathered up and put into graphs. Bar charts etc. This is so that the researcher can recognise any patterns or occurring issues. Information gathered may be useful to market research companies like BARB in which they use viewing figures specify what television programmes have the most viewers on a weekly basis. Researchers may feel that quantitative research is a reliable source because the viewing figures are updated on a regular basis to get an accurate reading, in order to support this theory. 

Qualitative research consists of an analysis of any structured data this includes open-ended survey responses, literature reviews, audio recording, semiotics etc. This is useful for interviews because the researcher is receiving the information for themself so it'll be 100% reliable and is also may fall under the Primary or Secondary research technique, however this may be very reliable but you may get irrelevant information that doesn't really have anything to do with the topic the researcher is trying to find out about. Pole and Lampard (2002) "Structural questions which invite the interviewee to explain how things happen", Pole and Lampard  are saying if you use closed questions in an interview, then the interviewee will provide an answer that will only answer with the information required, for example in an interview with Louis Theroux he uses closed question to gain specific answers which will aid him with research. 

Primary research is a most reliable research technique, as the researcher gains information personally with interviewees in example an in-depth interview is conducted in this way. An in-depth interview consists of open questions in order to gain information from the answers the interviewee has explained, this information is useful to the interviewer as they may take note on the importance of each open question bringing forward the relevant information. It’s often used in an everyday life such as when applying for a job an interview is always in order, the interviewer will find out about the interviewee’s life, experience in other jobs, and ask questions based on the work ethic. May. T (2002) “Semi structured interviews are said to allow people to answer more on their own terms than the standardized interview permits”.  May.T is saying that in a semi structured interview the interviewee is able to share information that they feel is relevant and on there own terms, in example when in a job interview the interviewee may be asked how much their previous job was paying them but its the interviewee's choice whether or not to provide that information for the interviewer.

Secondary research is information gathered by people that publish their views and opinions online or in books; the issue with this method is that researchers may have a biased opinions.  However this method may be an advantage if it was to be used if looking for some historical data perhaps, because Archive footage can be a reliable recourse. In example RAJAR is an online website in which consists of how many listeners a radio station has at a particular date and is up to date as it gets updated every week to make the results more reliable. McQueen and Knussen (2002) “The scope of secondary data will often exceed what the individual might achieve on their own” this means that the secondary research is useful because it takes less time to find the information you need and its quicker than using Primary research because some information may be difficult to get a hold of. To elaborate BBC show many different documentaries and they often use archive footage when talking about the history of a town, which is a way of showing how the town has changed from then and now.

Audience research is collected and analysed to target a type of audience for a media product,  target audiences can be categorised by their social class, gender, age and profile awareness. The National Readership survey uses grades from A to E, which means it depends on your working title, skills and income in example C1 means you have a supervisory or clerical job, administrative or junior managerial position. BARB is another example of a method of audience analysis because they use the viewing figures from specific channel stations which will allow Market researchers to advertise media products to their target audiences. ITV have a reality TV show called TOWIE (The Only Way Is Essex) which is aimed at an audience of the ages 15-30+ and preferably aimed at women so the advertisements in between breaks will be of media products preferably women will want in example tanning lotions as TOWIE's reality stars influence the audience to have a bronzed tan because the reality stars have the look. 

Marketing research is finding out what it is exactly the audience are interested in; what their likes and dislikes are, in example the RAJAR surveys are used to find out how many listeners each radio has, so this means that market researcher could use the RAJAR website to find out which radio is the most popular radio station. This will help them with the competition to find out what there listeners prefer. So if a researcher wanted to find out which is the most popular radio station they would find out it is BBC Radio 2 with a reaching percentage of 29%.

Production research is basically all the issue that are put into creating a product, which are facilities, financial, location, length of time, and copyright. So if a product were to use a brand name or image in which was copyrighted then the product may not make it to advertisement, as it is illegal to use copyrighted imagery or branding title. This could cause a large effect to the companies time management as it would delay the set deadline.

Bibliography

www.BARB.co.uk

Haralambos & Holborn (2008) Seventh Edition Sociology

May. T (2002) Social Research. Open University Press, Buckingham

McQueen and Research Methods for Social Sciences, an introduction. Prentise Hall. London.

Pole and Lampard (2002) Practical Social Investigation. Qualitative and Quantitative Methods in Social Research. Prentice Hall, London 

www.RAJAR.co.uk

Introduction

HELLO, MY FELLOW VIEWERS!

I'm going to be giving you a brief introduction on what it is I'm going to be doing exactly...so here i go! I will be creating a podcast for a radio station and in it I will be talking about tattoos; I will be asking tattoo artists about their work How they started?, What inspired them to become a tattooists, What they think about celebrities tattoos? etc. So basically I want to find out all about tattoos but first I'm going to have to do some background information about tattoos.

Secondary 3.2

BARB Viewing Figures: 

13

MY TATTOO ADDICTION (THU 2204)

1.40

 1.40million viewers

http://m.stylebistro.com/50+Celebrity+Tattoos

Website on someone's opinion on celebrities best and worst tattoos 

http://m.betterhealth.vic.gov.au/bhcv2/bhcarticles.nsf/mskpages/Tattoos?open

Information about tattoos

http://www.lovehatetattoos.com/directions.html

Miami ink official web page and show 

Ratings and info from imdb 

http://www.youtube.com/watch?v=9nlPVGN6ZbY

http://www.TattooNOWTV.com

Secondary Unit 3.2

Secondary

Quote:

McQueen and Knussen (2002) “The scope of secondary data will often exceed what the individual might achieve on their own” a problem with collecting information online is that everyone has differing perspectives.”

 

Cultural Myths 3.2

Cultural Myths:
Cultural Mythology is the set of stories and beliefs that characterizes a culture, it often is a tale of god or a heroic figure and it sometimes offers a moral of fanciful explanation of a true phenomenon.

Counter Cultures 3.2

Counter Culture:
This is basically a culture of especially you people with values or lifestyles in opposition to those of the established culture; an example of a counter culture is the "hippies" that started in the 1960's. In the modern society there have been more counter culture such as Punk, Gothic and Emo subcultures.

Hegemony 3.2

Hegemony:
This is a domination of one power of a social group or nation over others. This means the dominate figure establishes rules in which must be obeyed; Parliament is an example of hegemony because they make rules for the UK to obey.

Moral Panic 3.2

Moral Panic:
This is an instance of the public anxiety or alarm in response to an issue that is regarded as threatening the moral standards of society; a recent moral panic in the permanent precent is the claim on drinking binges raising the issue of alcoholism.

Primary Unit 3.2

Primary:

Questions I'm going put on survey monkey.

Questions I used on my survey:

Age: 15-18 19-25 26-30+

Occupation:

Do you have any tattoos? If yes what are they?

Do you have any regrets about the tattoos you have and where they’re place on your body? Please explain.

Do you have any tattoos that are inspired by celebrities?

Are any of your tattoos meaningful?

Which famous tattoos would say are the best and worst?

Have you ever had any health problems with any of your tattoos?

Do you think it is acceptable for teenagers to have tattoos under the legal age?

What would you expect to pay for a tattoo?

 

Interview Question 3.2

Interview Questions

Segment 1 Did it hurt?

"What was your first tattoo experience like? did it hurt?"

"What age did you get it?"

"Do you regret getting the tattoo at that age?"

"If you had the chance to get rid of a tattoo which one would it be and why?"

Segment 2 Money $$

"What advertising techniques do you use?"

"Have you ever tattooed any celebrities?"

"How did they hear about your work?"

"Whats your proudest artwork?"

"What are the price ranges?"

"What is the weirdest tattoo anyones ever asked for?"

Segment 3 Doctor Doctor

"What advise would you give to an 18 year old who wants a tattoo?"

"What are the procedures for tattoo removal?"

"Are there any health risks that need to be considered before getting inked?"

"What advise would you give a parent who has a tattoo addiction?"

Segment 4 Parent time

"Do you have any tattoos, if so what age were you?"

"Do you regret any?"

"What advice would you give to your son or daughter about tattoos?"

"Do you think celebrities are influencing the young generation by having multiple outrageous tattoo's? for example Cheryl Cole's recent tattoo of 3 roses on her bottom."

https://soundcloud.com/candy-pop-5/sets/tattoo-or-you-pt-2

https://soundcloud.com/candy-pop-5/sets/tattoo-or-you

Conslusion

In conclusion I have found out that 33% of people were against underage tattooing where as 66% of the public were for underage tattooing, this could spark a debate and raise a moral panic because more people thought it was acceptable for underage inking. I think that teenagers from the ages of 15 to 18 are influenced by celebrities having more than one tattoo and more parents are becoming a lot more relaxed with the issue. Tattoos are known as a way for people to express themselves through these permanent markings but exactly how far will people go before it becomes too much?

Proposal 3.2

         

Podcast Proposal:

Tattoos are a big world wide trend and are most recognisable by celebrities, but just how far will the public go till their expressive tattoos become way over the top? I want to find out whether or not celebrities are the ones influencing the public into getting the most extravagant tattoos or is it all down to expressing your true feelings through the art of body ink. Im going to find the best and worst celebrity tattoos an using all my research I have collected I will be creating a radio 1 live like podcast.

INTRO: (Soundtrack Arctic Monkey's-"Do I wanna know?")

Segment 1: "Did it hurt?" Duration time:

• The sound of a tattoo needle
• Recording the sound of someone getting a tattoo describing the pain of the needle
• Ask what their first tattoo experience was like
• Background soundtrack (1975- Sex)
• Client explain there experience of their first tattoo
• What each tattoo means to them?
• What age they got it at?

Segment 2: "Money $$" Duration time:

• Background song (Kings of leon- Super soaker)
• Speak to tattooists what the most a customer has ever spent on a tattoo
• Sting ( Cash Register)
• How much celebrities pay
• What they do to get clients
• Forms of advertisements to sell the work
• How they earn enough money to run the shop?

Segment 4: "Parent time"

• Background song ( Foo Fighters Pretender)
• How do they feel about tattoos?
• Do they have any tattoos? 
• Explain how they would react if their child got a tattoo

 

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